Different country, similar communication challenges


This morning I had the pleasure to speak at a meeting organised by the EU Delegation to help press officers and communicators from the different Moldovan government offices communicate on EU aid and EU integration agenda. I spoke about the value of telling a better story about the EU, from the point of view of those who are impacted; about the need to simplify the complexity of EU topics through good visuals and well structured content; and about the necessity to engage the audience with the content produced.
It was a pleasure to hear the other speakers, including the fascinating intervention of Vasile Botnaru, head of Radio Free Europe in Chisinau.

Moldova’s political and communication landscape is clearly different from the Brussels one, but the main communication challenges, when it comes to the EU, are similar: how to engage citizens with the EU, dispel myths and fears, encourage interaction and participation, and build a momentum that allows to achieve set goals with popular consensus, as a collectivity.


On being a country


This week I am Italy on Twitter. ‘I am Italy’ is one of the ‘rotation curation‘ accounts where a different person every week moderates and curates the account according to his/her interests and personality. The idea is that a country (or a city, profession or concept: there are rotation curation accounts for writers, human rights, LGBT and many more) is better represented by a variety of its people rather than one official viewpoint.
I love this concept because it allows us to go out from the ‘single story’ we may have in our mind about the Others.
Stereotypes typically help us deal with what is unknown, but they also trap us.
So being Italy for this week, I am not trying to show the beauty of my country or the delicacies of its food (even though it happens), but to be myself and show just another face of Italy.

There is a great TED talk by Chimamandia Adichie on the dangers of a single story. It was an eye-opener for me.