Different country, similar communication challenges


This morning I had the pleasure to speak at a meeting organised by the EU Delegation to help press officers and communicators from the different Moldovan government offices communicate on EU aid and EU integration agenda. I spoke about the value of telling a better story about the EU, from the point of view of those who are impacted; about the need to simplify the complexity of EU topics through good visuals and well structured content; and about the necessity to engage the audience with the content produced.
It was a pleasure to hear the other speakers, including the fascinating intervention of Vasile Botnaru, head of Radio Free Europe in Chisinau.

Moldova’s political and communication landscape is clearly different from the Brussels one, but the main communication challenges, when it comes to the EU, are similar: how to engage citizens with the EU, dispel myths and fears, encourage interaction and participation, and build a momentum that allows to achieve set goals with popular consensus, as a collectivity.